Not a fit when
The honest filter comes before the sales call.
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Reporting modernization
The underlying data platform itself is being rebuilt. Modernize reporting on stable foundations, not during a platform migration.
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Semantic model engineering and validation
Power BI Desktop isn't yet the core authoring tool, or the team has no appetite for source control discipline. Validation workflows assume an authoring baseline to protect.
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Performance tuning and BI quality hardening
The underlying data model itself needs to be re-architected. Start with Semantic model engineering instead; performance tuning works best on a model that is worth tuning.
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Data quality and governance visibility
A formal data catalog or quality platform is already the chosen investment. This work is interim visibility, not a replacement for Purview, Collibra, or similar platforms.
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Practical AI-assisted BI workflows
The goal is a production AI feature with vendor-grade uptime and SLAs. This work is scoping and POC delivery, not production AI engineering.